Notes from the studio: film, theatre, casting, festivals and content — how we work and what we’ve learned along the way.
-
How to Refresh a Product Catalog So Shoppers Can Find It
A practical product catalog refresh starts with accurate source data, clear titles and useful descriptions. Plan voice approval, metadata, review and import without inventing claims.
-
From One Long Video to 10 Clips
How to turn a podcast or long video into ten clips that make sense on their own, with practical notes on selection, framing, captions, review and package scope.
-
Faceless Reels vs UGC-Style Ads: Which Package to Pick
Faceless reels and UGC-style ads serve different briefs. Compare the current iChill packages, including scripts-only scope, finished videos, revision rounds and delivery times.
-
How to Brief a Video Production Company (So the First Call Is Useful)
A practical guide to briefing a video production company: the goal, audience, formats, references, assets, deadline and budget decisions that make the first conversation useful.
-
Low Budget Short Film Production Guide: Lessons from Marriage War and Changing Direction
Ten practical lessons for making a low budget short film, drawn from Kuya Manzano’s short Marriage War (2004) and feature Changing Direction.
-
How to Plan a Film Festival or Screening Event: Lessons from the iChill Manila International Film Fest
Behind the scenes of the iChill Manila International Film Fest (2016–2020): how to plan a film festival or screening event, from purpose and calendar to selection, awards and audience.
-
How to Cast Actors for a Film or Ad in Manila
A casting director’s guide to finding the right actors for a film or ad in Manila: character notes, casting calls, self-tapes, chemistry reads, extras and contracts.
-
Theatre Production Services in the Philippines: From Casting to Opening Night
What a theatre producer handles in the Philippines, step by step: rights, team, casting, venue, rehearsals, marketing, opening night and closing the run.
-
AI Video Ads for Small Business in the Philippines: A Practical Guide
How small businesses in the Philippines can use AI video ads well: what AI does best, where human judgement matters, how to brief a studio and how to stay honest…
-
How to Choose a Video Production Company in Manila
What to look for when choosing a video production company in Manila: the story, the reel, the right questions and a team that stays calm when things go sideways.